PECULIARITIES OF FORMING COMPETITIVE STRATEGIES IN THE FIELD OF HIGHER EDUCATION

Authors

DOI:

https://doi.org/10.31651/2524-2660-2025-4-111-116

Keywords:

higher education institutions, competitive strategy, competitiveness of higher education institutions, strategic management, digitalization of education, market of educational services

Abstract

Summary. The article examines the theoretical foundations of forming competitive strategies of higher education institutions in the context of the transformation of the educational space and increasing competition in the market of educational services.

Scientific approaches to the interpretation of the concepts of “competition” and “competitiveness” are generalized, and the key factors influencing the competitive positions of higher education institutions are identified.

Internal and external determinants of competitiveness are analyzed, and their classification according to resource-based, organizational and managerial, educational and research, and marketing characteristics is presented.

It is substantiated that the formation of competitive strategies of higher education institutions is complex and multidimensional in nature and requires a combination of strategic management, innovative educational approaches, and flexible adaptation to global challenges.

Author Biographies

  • Tetiana PLATOSHKINA, Bohdan Khmelnytsky National University at Cherkasy

    Lecturer at the Department of Educational Management, Art Management and Social Work

  • Yevhenii MUROVANYI, Bohdan Khmelnytsky National University at Cherkasy

    Master’s student at the Department of Educational Management, Art Management and Social Work

  • Artem KOSHEL, Bohdan Khmelnytsky National University at Cherkasy

    Master’s student at the Department of Educational Management, Art Management and Social Work

  • Vladlen KURKOTYLO, Bohdan Khmelnytsky National University at Cherkasy

    Master’s student at the Department of Educational Management, Art Management and Social Work

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Published

2025-12-30

Issue

No. 4 (2025): Bulletin of the Cherkasy Bohdan Khmelnytsky National University. Series "Pedagogical Sciences"

Section

Освітні, педагогічні науки

License

Copyright (c) 2025 Тетяна ПЛАТОШКІНА, Євгеній МУРОВАНИЙ, Артем КОШЕЛЬ, Владлен КУРКОТИЛО

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

How to Cite

PECULIARITIES OF FORMING COMPETITIVE STRATEGIES IN THE FIELD OF HIGHER EDUCATION. (2025). Bulletin of the Cherkasy Bohdan Khmelnytsky National University. Series_«Pedagogical_Sciences», 4, 111-116. https://doi.org/10.31651/2524-2660-2025-4-111-116